For Urban StearnsBuilt by Leadfins
For Urban StearnsEverything in here was built to put Urban Stearns in front of accredited investors who are not already on your list. It is in your real slate-and-steel brand, it leads with the 554-unit pipeline and the 18% target you already publish, and you can run all of it yourself and watch how it does next to the sponsor content already in the feed.
This is the page your ads send investors to, built to turn a click into a booked call around the 554-unit LA pipeline. Scroll it live below, or open it full screen.
Four investor ads in your brand, each built around one clear idea from the pipeline. Drop them into Meta and run them next to the sponsor content already in the feed.
The words that run with each ad above, written the way you already talk to accredited investors. Each script is paired one to one with the matching ad.
The 5-minute video that sits in the landing-page hero, written in Shy's voice and structured hook, opportunity, numbers, record, terms, close. Scroll the full script below.
Hi, I'm Shy Cohen, co-founder of Urban Stearns. I have built more than 50 projects in Los Angeles and developed roughly $300 million of housing over the last 25 years. Right now we have 554 units in development across the city, and we are opening a limited number of positions to accredited investors. Give me five minutes.
Here is the idea that drives every decision we make.
Most people who raise money for real estate buy a building that is already finished, then hope the market rises around it. We do something different and, we believe, more durable. We create the value ourselves, at the earliest and hardest stage, in the entitlement and ground-up development of urban infill land in Los Angeles.
We buy well-located sites in growing neighborhoods like Westlake and San Pedro. We handle the zoning, the entitlements, and the permits in house. Then we build, and we hold and manage what we build. The return does not depend on cap rates falling or rents spiking. It comes from taking a piece of land and turning it into 100 or 200 homes that did not exist before, in a city that is short hundreds of thousands of units.
That is the entire case. We build housing Los Angeles needs, on land we control, and accredited investors hold a position alongside us through the full build.
Let me show you what that looks like on the ground today.
We have 554 units in active development across Los Angeles. Our land basis on those sites is $18.2 million, which is well below what it would cost to replace them today. Total capitalization across the pipeline is $175 million. And when these projects are built and leased to stabilization, the projected value is $260 million.
Those are not hypothetical deals in a pitch deck. They are real buildings. 111 North Harbor is a seven-story mixed-use development in San Pedro with Pacific Ocean views. 1350 West Court is a six-story multifamily building in Westlake. 222 North Alvarado is a modern infill building, also in Westlake.
For accredited investors, our target is an 18% or greater investor IRR, a 2x or greater equity multiple, and an average hold of about five years, from the day we acquire the site through development and stabilization. The minimum ticket and the preferred return are set in the offering documents for each project.
The reason we can underwrite that way is the team behind it.
I founded Cohen Development in 1998 and have spent 25 years doing every part of this work myself: acquisitions, entitlements, zoning, financing, construction, and operations. My partner, Lee Rubinoff, ran a $6 billion Los Angeles building program at Deloitte across more than 60 structures, helped acquire over $100 million of multifamily, and managed a quarter-billion-dollar portfolio.
Between us, this team has spent more than 30 years serving institutional investors, private equity, pension funds, and family offices. We are not learning this on your capital. We have done it through every part of the Los Angeles cycle, and we are now opening that same work to individual accredited investors directly.
Our offerings are available to verified accredited investors. You can invest through a 401(k), a pension account, or a standard savings account.
The target is an 18% or greater IRR and a 2x or greater equity multiple over roughly a five-year hold. The minimum investment, the preferred return, and the full structure are documented in the Private Placement Memorandum for each project. Nothing here is a guarantee. These are development targets, and development carries real risk.
If you want to see the current pipeline in detail and walk through how a position works, schedule a call with our team using the calendar on this page. We will go through the projects, the numbers, and which offering fits you, and the documents follow from there.
Thank you.
You are already visible to investors who know you, so every asset here is built to reach the accredited investors who do not yet, and to convert them.
Every ad and the page lead with the 554 units, the $260M stabilized value, and the 18% target you already publish, so the first thing a new investor sees is a live portfolio, not a promise.
The scripts put Shy's 50+ projects and Lee's institutional record in the opening line, which is the case that separates a ground-up developer from the passive sponsors filling the feed.
The landing page, the four ads, and the video all run in your slate-and-steel identity and your own vocabulary, so the accredited investor meets one coherent firm from the first click to the booked call.
Pick a time below. We will walk through the assets together and what the first 30 days of running them, alongside your live raise, would actually look like. No retainer pitch, just a working conversation.