The GSH Group For The GSH Group
Built by Leadfins
Value-Add Multifamily · 506(c)
Book a Time
For Mataan & the GSH investor relations team

Get accredited investors from beyond your network.

Everything in here was built for one job, to put GSH Real Estate Fund I in front of accredited investors who are not already on your list. It is in your real navy, your serif, and your own words, and you can run all of it yourself. Below are the four image ads, the four ad scripts that go with them, and the VSL script for the Fund I video.

01
Landing page
The Fund I page your ads send investors to. Built to explain the fund and book the call.
02
4 image ads
On-brand creative, each paired with a script, ready to run on Meta.
03
4 ad scripts
Plain words for every ad, written straight to the accredited investor.
04
VSL script
The full spoken script for the Fund I video, ready to record.
IImage ads

Image ads.

Four ads in your navy and serif, each built around one clear reason an accredited investor should put capital into Fund I. Drop them into Meta and start bringing in investor calls this week.

Ad 01One fund, 42 communities
GSH image ad 01, diversified fund
Ad 02Durable income, 9,472 units
GSH image ad 02, workforce income
Ad 03$300M raised, held through the cycle
GSH image ad 03, track record
Ad 04Institutional scale, one allocation
GSH image ad 04, institutional scale
IIAd scripts

Ad scripts.

The words that run with each ad above, plain and written straight to the investor. Each script is paired one to one with its matching image ad.

Script 01paired with Ad 01
One fund, not one building.
Accredited Investors: own a diversified portfolio of apartment communities through a single fund instead of betting your allocation on one deal. GSH Real Estate Fund I holds existing, income-producing multifamily communities across the country, so your capital is spread across 42 communities and 9,472 units. The GSH team has raised more than $300 million from investors since 2017 and improves every community it buys, and Fund I opens that same diversified position to verified accredited investors. One fund, a diversified portfolio, $1B+ acquired since the firm was built. Book a 15-minute call with the GSH investor relations team. Accredited Investors Only. Past performance is not indicative of future results.
Script 02paired with Ad 02
Income that stays occupied.
Accredited Investors: earn income from apartment communities that stay occupied when the market gets noisy. Fund I owns existing multifamily that houses essential and workforce renters, the kind of demand that does not disappear in a downturn. Every community is bought already producing rent, improved through the Meadows blueprint, and managed in-house by the same GSH team, so quality and income hold over the full hold period. 9,472 units of durable, workforce-anchored multifamily income. Talk to the GSH investor relations team. Accredited Investors Only. Past performance is not indicative of future results.
Script 03paired with Ad 03
Raised, improved, held.
Accredited Investors: back a multifamily team that has raised and held capital through a pandemic and the sharpest rate move in 40 years without changing its discipline. GSH has raised more than $300 million since 2017 and turned it into 42 communities and 9,472 units, buying existing communities, improving them, and holding for the long term. The same team acquires, renovates, and manages in-house, and that consistency is why more than a billion dollars of multifamily has been bought under one standard. $300M+ raised. $1B+ acquired. One team, one standard. Schedule a call with GSH investor relations. Accredited Investors Only. Past performance is not indicative of future results.
Script 04paired with Ad 04
Institutional scale, one allocation.
Accredited Investors: take an institutional-scale position in value-add multifamily through a single accredited allocation. Fund I gives you exposure to more than a billion dollars of apartment communities GSH has acquired, improved, and now manages in-house across 42 properties and 9,472 units. Instead of assembling a portfolio one deal at a time, you own a diversified slice of a firm that has been buying and improving multifamily since 2017, with reporting through the same Agora portal its current investors already use. $1B+ acquired, 42 communities, 9,472 units, one fund. Book a 15-minute Fund I overview with GSH. Accredited Investors Only. Past performance is not indicative of future results.
IIIVSL script

The Fund I video script.

The full spoken script for the Fund I video, written for Gideon to record straight to camera. Read it in the scrolling card, then hand it to the team and shoot.

Fund I Overview · 5:40
Gideon Pfeffer · Partner & CEO
GSH Real Estate Fund I · Value-Add Multifamily
$1B+ in acquisitions · 9,472 units · direct to camera
SpeakerGideon Pfeffer, Partner & CEO
Runtime~5:40 · ~855 words
FormatDirect to camera, six beats
Ends on15-minute investor relations call
Full script~855 words · ~5:40
01Hook0:00–0:20
Open on the GSH monogram, then an aerial of a renovated apartment community.

Since 2017 we have raised more than $300 million from investors and put it into existing apartment communities across the country. Today that is 42 communities and 9,472 units, and more than a billion dollars in acquisitions. I am Gideon Pfeffer, Partner and CEO of The GSH Group, and GSH Real Estate Fund I opens that same portfolio to accredited investors.

02The Opportunity0:20–1:35
Cut to Gideon, seated, direct to camera.

Most real estate offerings you see ask you to back a single building. Fund I is different. It is one fund that holds a diversified portfolio of existing, income-producing apartment communities, so your capital is spread across many properties and many markets rather than riding on one deal.

Here is why that matters right now. The communities we buy house essential and workforce renters, the people a local economy cannot function without. That demand does not disappear when the market softens. It is one of the most durable sources of rental income in private real estate, and it is exactly the kind of income you want when the headlines get noisy.

We do not chase ground-up development or speculative bets. We buy communities that already produce rent on day one, we improve them, and we hold them for the long term. That is the whole strategy, and it is the reason investors have trusted us with more than $300 million since 2017.

03The Numbers1:35–3:00
Cut to clean stat cards, one at a time.

Let me give you the numbers that define the firm. More than $1 billion in acquisitions. 42 communities. 9,472 units. More than $300 million of investor equity raised since 2017. Those are not projections. That is what we have already bought, improved, and managed.

$1B+ in acquisitions42 communities9,472 units$300M+ raised since 2017

Fund I is structured as a Reg D 506(c) offering, which means it is open to verified accredited investors. The minimum allocation, the target return, and the hold period are laid out in full in the prospectus, and we walk you through every one of them on the introductory call so there is no guesswork before you commit a dollar.

What I can tell you is how the money works. We buy below replacement value where we can, we improve each community through a repeatable renovation and management approach we call the Meadows blueprint, and the higher-quality community supports stronger, more durable rents over the hold. That is the engine behind the returns, and it is the same engine across all 42 communities.

04Track Record3:00–4:00
Cut to montage, before-and-after community renovations, resident-facing amenities.

We have been doing this since 2017, through a pandemic and through one of the sharpest interest-rate moves in 40 years, with the same team and the same discipline the whole way.

That team runs everything in-house. We do not hand your community to a third party and hope. Our own people acquire it, renovate it, and manage it day to day, which is how we keep quality high and hold the standard we promise residents and investors.

And we hold ourselves to a simple idea. We call it Investing With Purpose. Every community we improve is a place real families are proud to live, and every investor relationship is one we intend to exceed, not just satisfy. Forty years of combined experience sits behind that promise, and our investors can see it in the communities we run.

05Terms & Structure4:00–4:40
Cut to Gideon at desk.

Here is how an allocation works. Fund I is a private placement under Rule 506(c) of Regulation D, so you will verify accredited status as part of the process. You invest into the fund, not a single building, so you own a slice of the whole diversified portfolio.

You receive investor reporting and documents through our Agora portal, the same reporting infrastructure our current investors already use. The minimum allocation, the distribution schedule, and the tax treatment, including the depreciation benefits that come with owning real estate, are all detailed in the prospectus and covered on the call.

06Call to Action4:40–5:40
Cut to Gideon, direct to camera, warm.

If a diversified position in value-add multifamily belongs in your portfolio, the next step is a 15-minute call with our investor relations team. On that call we walk you through the live Fund I offering, the minimum allocation, the Meadows blueprint from acquisition to stabilization, and exactly where GSH is directing capital next. No pressure, no obligation, just the full picture so you can decide.

Allocations in the fund are limited, and we bring investors in as the portfolio grows, so the sooner we talk, the more of the current portfolio you can still participate in.

Book your call using the link on this page. I am Gideon Pfeffer, Partner and CEO of The GSH Group. We have spent since 2017 exceeding what our investors expected. I would welcome the chance to do the same for you.

GSH monogramGSH Real Estate Fund IValue-Add MultifamilyReg D 506(c)Accredited Investors Only
IVWhy this

Built to outperform what is already live.

GSH already runs a real funnel, the eBook, the prospectus, and the Agora portal. This package is built to beat what is live, not to fill a gap.

You are already putting content in front of investors and already running paid presence. The opening is not whether to advertise, it is whether the creative and the page an accredited investor lands on are sharp enough to convert them. Everything here points at a modern Fund I landing page and speaks directly to the accredited investor, so Mataan and the investor relations team spend their time on qualified calls instead of chasing cold interest.

i. Sharper creative

Ads written to the investor.

Four image ads and four scripts in your navy and serif, each built around one clear reason to allocate to Fund I, ready to run against a lookalike of your existing investor base.

ii. A page that converts

One destination that sells Fund I.

A conversion-focused Fund I landing page that explains the diversified portfolio, the $1B+ track record, and the 506(c) terms, then books the call, rather than a dated general site.

iii. Investors beyond your list

Top of the IR pipeline, filled.

The whole system exists to reach accredited investors who are not already in your network, and hand the investor relations team a steady flow of qualified calls to work.

Next step

If you want, we will set all of this up for GSH.

Pick a 15-minute slot. We walk through the ads, the page, and the scripts together, the Meadows value-add blueprint from acquisition to stabilization, and what the first 30 days of running them would look like for Fund I.

On the call
  • Walk the ads, the landing page, and the scripts live
  • How the Fund I offering and minimum allocation are presented
  • Reaching accredited investors beyond your existing list
  • What the first 30 days of running this would look like
July 2026
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Thu, Jul 16 · 15-min slots
9:00 AM ET
10:30 AM ET
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3:30 PM ET
4:45 PM ET
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